Smart Tips: The Art and Science of Content Marketing

A collection of 29 micro-lessons on creating compelling content that engages your audience and builds your business

Created by: Matt Bailey
Digital Marketing Trainer, Speaker & Best-Selling Author

What Will I Learn?

• Develop a long-term content marketing strategy and plan without headaches.
• Apply emotional triggers that move people to action.
• Develop a content calendar, content plan, and content assets that last a lifetime.
• Apply analytics to improve your reach, response, and relationships.
• Create clear business objectives, content marketing goals, and clear KPI metrics that make managers and stakeholders happy.
• Discover content marketing tools and frameworks that make content development a breeze!

Requirements

• There are no requirements or prerequisits for taking this course.

Target audience

• Business owners or marketers that need to increase inbound leads and sales.
• Are you frustrated with creating content?
• Are you running out of content ideas?
• Do you need to create more excitement and engagement among your audience?
• Do you find content marketing difficult to measure and report?
• Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors