Business Fundamentals: Marketing Strategy

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

Created by: 365 Careers
Creating opportunities for Data Science and Finance students

What Will I Learn?

• Why we need Marketing
• Why a career in Marketing can be really interesting
• How to build a Marketing plan
• Understand customers and their needs, wants, and demands
• Perform marketing research
• Carry out customer segmentation
• Set up the 4Ps of Marketing
• Leverage product mix and pricing strategies
• Organize marketing campaigns
• Calculate Customer Lifetime Value

Requirements

• The course is suitable for people with business education and for people without business education

Target audience

• Aspiring entrepreneurs
• Business owners
• Business executives
• Marketing executives
• MBA graduates
• Students who want to learn how to set up a successful business venture