Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

Created by: Corey @ Wisdify
Corporate Finance expert, Instructor, Mentor

What Will I Learn?

• Learn the most important marketing metrics and how to apply them to your data
• Analyze a company's PPC marketing campaign using key metrics
• Know how to ask the right questions from your data
• Build a marketing initiative forecast model from the ground up
• Build a dynamic dashboard to summarize your analysis

Requirements

• You should have a beginner/intermediate knowledge of Excel including SUMIFS and COUNTIFS
• NO background in statistics required

Target audience

• Social media professionals
• Marketing students
• Digital advertisers
• Marketing professsionals