Marketing Analytics: Customer Value and Promotion Strategy
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- The lowest price of Marketing Analytics: Customer Value and Promotion Strategy was obtained on June 16, 2025 9:08 am.
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Marketing Analytics: Customer Value and Promotion Strategy
Original price was: $54.99.$15.00Current price is: $15.00.
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Marketing Analytics: Customer Value and Promotion Strategy
★★★★★
$54.99
in stock
Udemy.com
as of June 16, 2025 9:08 am
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
Created by:
Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries
Rating:4.37 (841reviews)
78831students enrolled
What Will I Learn?
- Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
- Incorporate the impact of discount rate and retention rate to calculate customer value
- Run Monte-Carlo Simulation to model uncertainity in Market
Requirements
- You will need a PC with any version of Excel installed in it
- Basic understanding of Excel operations like opening, closing and saving a file
Target audience
- Anyone curious to master Customer valuation models from beginner to advanced
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