Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

Created by: Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries

What Will I Learn?

• Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
• Incorporate the impact of discount rate and retention rate to calculate customer value
• Run Monte-Carlo Simulation to model uncertainity in Market

Requirements

• You will need a PC with any version of Excel installed in it
• Basic understanding of Excel operations like opening, closing and saving a file

Target audience

• Anyone curious to master Customer valuation models from beginner to advanced