Google Analytics Advanced Training – Master Google Analytics

Advanced Google Analytics Mastery - Advanced Features, Tracking, Reports and Analysis & Overview of Google Tag Manager

Created by: Anil Batra
Speaker, Best Selling Instructor, Author and Executive

What Will I Learn?

• Advanced concepts in Google Analytics
• Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
• Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
• Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting
• Segment your user base
• Learn about attribution models
• Use Secondary dimensions
• Effectively track campaigns
• Add Customer Dimensions to enhance reporting
• Sub-Domain and Cross Domain tracking
• Google Tag Manager overview for advanced tracking

Requirements

• Basic understanding of Google Analytics
• Some understanding of Google Tag Manager help but not required

Target audience

• Web Analysts
• Digital Analysts
• Social Media Analysts
• Small business owners
• Digital Marketers