Fundraising Principles for Nonprofits and Small Businesses.

Get more donors and more customers by learning how to create and work a successful fundraising strategy.

Created by: Vikki Walton
Entrepreneurial Educator

What Will I Learn?

• Learn foundational fundraising principles you can quickly put into practice.
• Enhance your fundraising model with the various options explained in the course.
• Successfully connect with potential donors and customers through simple yet effective strategies.
• Discover how communication and marketing go hand-in-hand with contributions.
• Discover various ways to gain funding support from donors, customers or constituents.
• Gain knowledge of fundraising you can use in work and life!

Requirements

• A nonprofit background, knowledge, or interest is beneficial but not necessary.
• Come ready to learn and put into practice knowledge gained!

Target audience

• This course will help individuals newer to fundraising gain insightful knowledge. This course will help those who either work or are engaged in the nonprofit world, whether as staff, a board member or volunteer. While geared toward those newer to fundraising, those who have been in the nonprofit world for five years or less may be reminded of key fundraising principles needed to be successful in fundraising.
• Since this course includes fundraising principles along with the importance of consistent communications and marketing to the individual, this course can also be helpful for small business owners as well as local candidates requiring funding for campaigns. For those students taking the class they would just recognize the term donor as their customer or constituent.
• This course is not intended for the dedicated fundraising professional, savvy marketer or long term political candidate with strong fundraising strategies in place.