Essential Webmaster Skills

Learn content writing techniques and how to use them to increase your online presence or offer as a service to others

Created by: Mike Wood
Digital Marketer

What Will I Learn?

• Overview of Content Writing, including quality over quantity, use of links, and basic SEO.
• Different Types of Website Content.
• Article writing, including long-form content, the skyscraper technique, newsjacking, and listicle articles.
• Short Form Content Writing including social media posts, blog posts, and email.
• Infographic creation and how to repurpose them into additional short form content.
• Press Release Writing, including creation and distribution of press releases.
• Artificial Intelligence and How to Use it for Content Writing.

Requirements

• Basic understand of writing will give course takers an advantage, but no writing experience necessary.

Target audience

• Marketers, webmasters, and freelance writers. Anyone looking to increase their website presence with content and those looking to provide content writing as a service.