Email Marketing Mastery: Convert Your Leads into Buyers

Grow your email list, ensure deliverability and increase your ROI by knowing how to effectively use email marketing.

Created by: Basim Salim
Professor of Marketing, Marketing Leader & Career Coach

What Will I Learn?

• Write emails that demand an action from your reader and in turn result in sales
• Craft attention grabbing subject lines that get emails clicked and opened
• Learn how email marketing is more different than ever in 2016 and why you need to learn how to write effective emails
• Know why they need an Email Marketing Service Providers to send their mass emails to increase sales
• Choose the right email marketing service provider to ensure their emails get delivered, opened and clicked
• Create an irresistable lead magnet that will drive thousands of visitors and increase your email subscriber list daily.
• Know when the best times are to send emails so they get opened right away
• Know how often you should send emails so they don't end up being treated like spam
• How to work through email analytics and what metrics they need to keep in mind. Bonus, learn how to optimize your stats
• How to use MailChimp as your Email Service Provider and apply concepts learned in this course.

Requirements

• You do not need to have an email list to take this course – we will teach you how to generate email subscribers for your list.
• You do not need to be subscribed to a particular ESP, we'll teach you what the best ESP is for your business.

Target audience

• If you want to use the power of email marketing to generate more sales for their business.
• If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
• If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
• If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.