Create Brand Messages: Differentiate and Sell More

Learn to create a killer elevator pitch and key messages in 90 min; you'll increase sales by 20%, and you'll stand out!

Created by: Kevin Levi
Prolific brand messaging expert, practitioner and author

What Will I Learn?

• The secret to developing a killer elevator pitch
• How to uncover your top 10 key differentiators
• How to develop killer key messages for your website, collateral, sales scripts...
• How to craft customer value propositions that resonate with target buyers
• 45 places you can effectively utilize your new messaging
• How to create a pocket-sized key messaging cheat sheet for all staff
• Specifically how and where to work your new messages into your website
• How to craft probing sales questions (based on your new messages) to get the prospect talking
• How to overhaul your company's messages for greater customer conversion

Requirements

• No

Target audience

• Business owners
• Marketing leaders and teams
• Anyone looking to improve their brand story
• Marketing consultants wanting to learn the art of brand messaging
• Entrepreneurs trying to carve a niche in a crowded industry
• PR and marketing communications managers