Brand Campfire: The Art & Science Of Brand Storytelling

Learn the real art & science behind the new "must-have" skill for today's marketing professionals–brand storytelling.

Created by: Kevin McIntosh
Executive Producer, Brand Campfire • Nashville Songwriter

What Will I Learn?

• Create brand stories that engage the human brain at a level deeper than traditional brand marketing
• Coach your staff and your clients in how to create more effective brand stories
• Structure a brand story so that it follows a time-tested structure for telling a great story
• Ask the right kind of questions to develop great brand stories for clients and your own brand

Requirements

• A basic knowledge of brand marketing
• A computer or mobile device that can play video/audio - you can play the preview video on this page to be certain your device is compatible
• Ability to view PDF files on your computer or mobile device

Target audience

• Creative Directors
• Marketing Directors
• Public Relations Professionals
• Journalists
• Copywriters
• Art Directors
• Graphic Designers
• Account Executives in Public Relations and Advertising
• College students interested in brand communications
• Chief Marketing Officers
• Commercial Directors
• Commercial Producers
• Content Managers
• Writers