Brand building for startups: how to win consumer mind?

Practical Example-Driven Approach for Brand Development, Brand Building, and Brand Management

Created by: Ryan Holmes
Former Global Marketing Head

What Will I Learn?

• What is a Brand? Brand Management? Brand Building? and Brand Development?
• Why we need to build brands? We are living in a Brand World!
• Learn how analyze and define market opportunities
• Learn how to be differentiated and charge more for it
• Learn how to build brand equity
• Learn how to develop a brand identity brief, logo brief, etc
• How to find professional graphic designer without breaking a bank
• Define unique value proposition to win
• How to set KPIs to evaluate the completion from the agency or freelancers?
• Create brand personality to build relationship with your customers

Requirements

• Open mind
• Willingnes to take action

Target audience

• All entrepreneurs running physical product business, who want to take their brand to the next level
• Physical product startups founders
• Marketing and brand managers who are finding the way to differentiate
• FMCG marketers
• Anybody interested and willing to learn more about brand building
• Students