Beginners Guide to Google Ads Course

A Beginners Course for Anyone Who Wants to Learn Google Ads. The course is comprehensive and starts from scratch.

Created by: Bharat Go Digital Academy
Let's Learn Digital Marketing & Enrich Lives

Created by: Bharat Manghnani
Founder & CEO : Bharat Go Digital

What Will I Learn?

• Grasp the fundamental principles of google ads & how search ads work.
• Understand how Google Ads fits within the broader digital marketing ecosystem.
• Learn about various Google Ads campaign types like Search, Display, Shopping, Video, and App campaigns.
• Know when and how to use each campaign type effectively.
• Master the art of keyword research using tools like the Keyword Planner.
• Understand keyword match types and their significance in targeting.
• Learn to write compelling ad copies that resonate with the target audience.
• Understand the role and application of ad extensions to enhance visibility and clicks.
• Dive deep into audience segmentation and learn to target users based on demographics, interests, behaviors, and more.
• Understand the power of remarketing and how to set up remarketing lists.
• Understand how budget allocation works in Google Ads.
• Explore various bidding strategies and know how to select the best one based on campaign objectives.
• Recognize the importance of a relevant and user-friendly landing page for better ad performance.
• Learn about Quality Score, its components, and strategies to optimize google ads
• Master the art of A/B testing and iterative optimization for continuous improvement.
• Delve into more complex tools and features like Dynamic Search Ads, Ad Scheduling, and Location Targeting.
• Identify frequent pitfalls and challenges in Google Ads and learn strategies to avoid them.
• Explore career opportunities and trajectories for professionals proficient in Google Ads.

Requirements

• A stable internet connection to access course materials, watch tutorials and practice on the Google Ads platform.
• proactive attitude towards learning and the curiosity to experiment and apply concepts will greatly benefit students.
• For those who wish to run real ad campaigns as part of their learning process, having a budget set aside for this purpose would be beneficial. However, this is optional, and mock campaigns can be used for practice without incurring any costs.
• A gmail account which can be created for free.

Target audience

• Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.
• Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.
• Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.
• Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.
• Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.
• Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.
• Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.
• E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.
• Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.
• Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.
• Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.