B2B Marketing: Pricing Management for Revenue/Margin Growth

Transform your B2B Pricing Strategy from "Price" to "Value".

Created by: Jay Shah
Experienced B2B Marketing Leader

What Will I Learn?

• Value Based Pricing Strategy for a New Product: Use Value Quantification or Value Difference with competitive products for a successful pricing strategy.
• Market Driven Pricing Strategy for a New Product: Deploy customer focused Price-Performance Analysis to effectively price an NPI and set it up for success.
• Good-Better-Best Pricing: Respond to lower competitive prices without discounting your entire portfolio while attracting new customers.
• Price Capture: Increase your gross and operating margins and mitigate the effects of inflation on cost of goods by increasing pricing just slightly.
• Managing Impact of Foreign Exchange Rates: Manage your revenue, margin and volume by changing prices in local currencies to account for moving FOREX rates.
• International Pricing Management: Get better operational control over international pricing. Factor in market dynamics, go-to-market costs, and exchange rates.
• Pricing Implications of Sales Programs and Promos: Learn how to make your sales promos impactful. Use them sparingly but strategically to avoid margin loss..
• Fixing Price Leakages: Identify price leakages and discounting and get sales and marketing management to partner together and act on them.

Requirements

• Basic knowledge about marketing concepts.
• Microsoft Excel.

Target audience

• Pricing, Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.
• Professionals new to B2B Marketing
• Professionals new to B2B Pricing