All About PPC Bidding Strategies – Master PPC Bidding

All About automated & manual PPC Bidding Strategies, how to calculate your target CPA, CPC and more!

Created by: Yuda Ben
Paid Media Instructor

What Will I Learn?

• know how to figure out the right amount of money to spend on getting people to see your ad.
• Automated bidding, different automated bidding types and their uses
• How to plan the correct bidding strategy for a wide array of advertising client scenarios
• How to save money on every CPC for your advertising campaigns
• How to calculate break even CPC for lead generation PPC campaigns
• How to calculate break even CPC for ecommerce PPC campaigns
• How to calculate how much it's worth it for you to pay per lead or conversion
• How to calculate how much its worth it for you to pay per lead or conversion AKA CPA/CPL
• Learn what lifetime value is and how to use it for your CPC decision making
• Scenarios to use automated bidding vs Manual bidding within PPC

Requirements

• 0.6 - 2 years as a PPC campaign manager experience
• Beginner experience with excel formulas
• Some Google ads (Google Adwords) experience
• People who are willing to learn the best methods for PPC bidding

Target audience

• People who are studying how to be a PPC manager
• Beginner PPC Freelancers
• Beginner PPC marketers interested in increasing their bidding strategy skills
• People looking to work in digital marketing agencies or develop their own agency
• People who are interested in work from home “remote jobs” within digital marketing
• People looking optimize their exesting eccomerce PPC campagin bidding
• Beginner digital marketers wanting to know the different automated bidding strategies within Google ads
• Beginner digital marketers wanting to know how to properly calculate CPC for their clients or their own business