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Account-Based Marketing – ABM: Increase Your B2B Efficiency
Last updated on September 20, 2026 2:14 am
Account-Based Marketing - ABM: Increase Your B2B Efficiency
★★★★★
$449.00 in stock
Udemy.com
as of October 3, 2026 11:57 am
Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions
Created by:
Anton Voroniuk
GenAI Expert, trusted by 800,000+ Students
GenAI Expert, trusted by 800,000+ Students
Created by:
Anton Voroniuk Support
CEO of Skillsbooster
CEO of Skillsbooster
Created by:
Alisa Kyrychok
Email Marketing ang Cold Outreach
Email Marketing ang Cold Outreach
Rating:4.44 (263reviews)
31919students enrolled
What Will I Learn?
- Understand the specifics of account-based marketing
- How to build an account-based strategy and maximize its efficiency
- What are ideal accounts? How to identify them for promoting your offers
- What is competitive analysis? What methods and tools are available for this? How do you use them
- What the ideal customer profile (ICP) is and be able practically to create for own projects
- How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
- How to use Snovio for collecting the contacts of your prospects
- How to use ad launch and email marketing methods
- How to create an email sequence to attract prospects
- What information you should consider to understand your email marketing results
- What types of follow-ups exist and their benefits for your ABM strategy
- What an omnichannel strategy is and how it is used in ABM
- What are marketing and content funnels and how they work
- Understand how to communicate with accounts to engage them in your product
- What aspects to consider for effective analysis of your ABM efforts
- How to work with analytical tools
- How to use ChatGPT to effectively communicate with clients
Requirements
- It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
Target audience
- Marketers who wish to implement this approach for their marketing activities or work with it in the future
- Business owners who desire to increase the client count and connect marketing with sales
- Account managers and salespeople who want to increase their B2B sales percentage
- Anyone who is interested in understanding the basics of account based marketing
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