Account Based Marketing (ABM) 2024 – B2B Marketing Strategy

ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.

Created by: Grownade Academy
Modern Marketing made Simple

Created by: Karthick Velusamy
Helping Businesses Grow Online - Full Stack Online Marketer

What Will I Learn?

• What is Account Based Marketing? And why it is the Best Marketing strategy?
• Sales and Marketing Alignment.
• What is Target Accounts? and How to create a Target Account List.
• What is FIRE Methodology?
• What is Segmentation and what are the types of Segmentation.
• What is Marketing mix and Marketing orchestration?
• Measuring the ABM Program.
• What are the technologies/Applications required for ABM?
• Overview of Account Based Advertising tool and Marketing technologies
• Piloting Account Based Marketing.

Requirements

• This is a Foundational Level course so anyone can start learning but knowledge in marketing or sales will be helpful
• Having experience in B2B industry as Marketer or Sales Person
• Digital Marketers, Inbound Marketers, Demand Generation specialists

Target audience

• Anyone from B2B especially for B2B Marketing & B2B Sales team.
• Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
• Anyone who is interested in understanding the concept of Account Based Strategy