A/B Testing and Experimentation for Beginners

Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.

Created by: Anil Batra
Speaker, Best Selling Instructor, Author and Executive

What Will I Learn?

• A/B Testing is and how to use it to make better websites, ads and apps
• Understand how experimentation help them make better decisions and hence improve marketing and conversions
• Understand how you can improve conversion rates with A/B testing
• Landing Page Optimization using A/B testing
• Conversion Rate Optimization using A/B testing
• Optimize Email Marketing with A/B testing

Requirements

• Basic computer skills
• Some marketing knowledge

Target audience

• Marketers
• Marketing Analysts
• Growth Hackers
• Product Managers
• Business Owners
• Web Analysts
• Conversion Rate Optimization professionals