Employer Value Proposition – Create the EVP

Master the Employer Value Proposition

Created by: Anna Kosinska
Employer Branding Expert

What Will I Learn?

• Strategic Development of Employer Value Proposition (EVP)
• Effective Communication and Promotion of EVP
• Measurement and Optimization Technics
• Engagement and Advocacy Building

Requirements

• For beginners or for people with basic knowledge in Employer Branding

Target audience

• HR Professionals: Including HR Managers, HR Directors, and HR Generalists who are directly involved in shaping and communicating the company's EVP.
• Talent Acquisition Specialists: Recruiters and Talent Acquisition Managers looking to enhance their company's attractiveness to potential candidates.
• Employer Brand Managers: Individuals responsible for managing and promoting the employer brand, aligning it with the EVP.
• Marketing Professionals: Especially those working closely with HR to communicate the company's value to potential employees.
• Mid-Level to Senior Professionals: Those who already have a basic understanding of HR functions and employer branding but want to deepen their knowledge and apply advanced strategies in EVP development and implementation.
• Organizations Struggling with Talent Attraction and Retention: Companies experiencing high turnover rates or difficulty attracting the right talent due to an unclear or uncompetitive EVP.
• Companies Undergoing Transformation: Organizations in the midst of significant change, such as mergers, acquisitions, rebranding, or rapid growth, who need to redefine or reinforce their EVP.