Hospitality and tourism marketing for beginners

Tourism and hotel marketing for beginners

Created by: Jeroen Offergelt
Teacher business management, nutrition & personal trainer.

What Will I Learn?

• The basic concepts of marketing
• The basic concepts of marketing for hospitality
• How to develop a marketing culture
• What makes marketing different in the hospitality
• What marketing is
• The design of the hospitality product
• The Ps in marketing
• The Cs in marketing for hospitality
• What is value for a guest
• How to create customers and how to retain them
• Trade offs for the guests
• The marketing mix
• The hospitality marketing mix
• How to meet expectations
• Product/service orientation
• Selling orientation
• Bottom-line orientation
• Marketing orientation
• The service environment
• Chains versus boutique versus independent

Requirements

• Basic understanding of hospitality

Target audience

• Hotel managers
• Department managers
• Hospitality empoyees and managers
• Sales managers
• Marketing managers