Introduction to Luxury Brand Management

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The lowest price of Introduction to Luxury Brand Management was obtained on December 17, 2025 2:49 am.

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Last updated on December 17, 2025 2:49 am

Introduction to Luxury Brand Management

Original price was: $44.99.Current price is: $12.00.

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Fundamentals of Luxury Branding, Marketing Mix, Consumer Bahavior and Consumer Trends

Created by: Dagmara Riva
Marketing Manager

Rating:4.35 (145reviews) 446students enrolled

Understand what is a luxury brand and how it is different from a mass brand
Know 5 types of luxury brands consumers
Define 7P of Marketing Mix and how luxury brands adapt to them
Name core trends influencing luxury industry and their consequences for luxury brands
Name core luxury brands in fashion, cosmetics and other industries
Give real-live examples from the luxury industry to all of the above points

No particular experience/knowledge is needed to take this coourse. Basic marketing knowledge wil be helpful but is not a must.

People passionate about premium and luxury brands
People planning to set up their own premium/luxury brand
People interested in new consumer trends
Management students and graduates (including those considering career in premium/luxury sector)
Fashion and design students/designers wanting to broaden their marketing knowledge
Marketing specialists
Medium-level managers
Brand/Marketing managers looking for inspiration about brand&marketing strategies