Your Effective Creativity & Data Driven Positioning

Master the art of crafting impactful positioning and slogans! Employ effective testing for remarkable outcomes.

Created by: Maryna Babich
Inventor, Marketing and Business Consultant for IT companies

What Will I Learn?

• Identify and Understand Your Competitors
• Research Your Competitors
• Conduct a Thorough Research on Your Brand
• Meet and Understand the Brand Matrix
• Find Your Blue and Red Oceans using Brand Matrix
• Conduct Your Creative Workshop
• Play Creative Workshop Games
• Create compelling slogans
• Find Your Unique Positioning (Several Positionings)
• Make Landing Pages
• Run Online Experiments
• Find Slogans and Positionings That Are Selling and Unique
• Enjoy The Results and The Freedom Of Data Driven Creativity

Requirements

• Prerequisites for the Course:
• Basic Understanding of Branding: basic branding concepts, including what a brand represents, its importance, and how it influences consumers.
• Awareness of Current Market Trends: Given that positioning and slogans can be influenced by current market dynamics, having an awareness of current trends can help you relate to real-world examples better.
• Basic Digital Savviness: This course includes online tools and platforms, thus it's beneficial to have at least a beginner skills in digital marketing.
• A Curious and Analytical Mindset: Branding requires creativity, but it also demands analytical thinking to understand how different elements resonate with target audiences.

Target audience

• Marketing Professionals: Equip yourself with a practical framework that demystifies the complexities of branding, offering a structured pathway to success.
• Marketing Students: Beyond theoretical knowledge, gain practical insights and tools that will set you apart in the competitive landscape.
• Marketing Teams: Collaborate better, streamline efforts, and create cohesive brand stories using Babich Method.
• Heads of Marketing & CMOs: Lead with vision and precision, and cultivate teams that are aligned with your brand's ethos.
• Business Owners: Understand your brand's DNA and how to effectively communicate its essence to your audience.
• Investors: Make informed decisions by gauging the strength and potential of a brand, using Babich Brand Matrix.