The Ultimate Public Relations Masterclass

Everything you need to know to be successful at PR in a digital (and AI-powered) world

Created by: Heather Baker, MBA
Award-Winning Digital PR Leader and Influencer

What Will I Learn?

• How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.
• How to use PR to increase traffic to your website.
• How to manage, implement and measure the success of your PR strategy.
• How to present your PR strategy to stakeholders, get buy-in and secure budgets.
• How to persuade journalists and influencers to endorse your company.
• How to use social media, video, content and traditional media to gain publicity.
• How to enter awards and increase your chances of winning.
• How to launch your PR career, including finding a job and choosing a specialism.
• How to write for PR.
• How to generate your own media stories.
• How to manage a crisis / handle negative publicity.
• How to build authority and thought leadership through the media.
• How to find out which journalists are worth targeting.
• Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group

Requirements

• An interest in the exciting world of public relations.

Target audience

• This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.