The Ultimate Marketing Psychology & Neuromarketing 4.0

Learn Marketing Pyschology & Neuromarketing - Psychometric Profiling of Customer Bases in 2024

Created by: Christina Hoffmann
Profiling & Neuromarketing Expert

What Will I Learn?

• Understanding Marketing Challenges that include also people's psychology
• The difference between consciousness and unconsciousness
• Who is able to apply Psychometric Profiling?
• Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
• What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
• Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
• Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.
• 4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
• How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
• Ethical and legal perspective on Psychometric Profiling
• Current challenges in Marketing
• Existing segmentation approaches and their limitations
• A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
• Why this new approach performs better than other segmentations
• Concrete examples from empirical research and market cases in marketing mix

Requirements

• Knowledge in Marketing Management and CRM would be of advantage, but everyone is invited to understand the next generation of Marketing Psychology
• Psychological knowledge in combination with Neuromarketing and Behavioral Economics-Know-how is needed

Target audience

• CRM Marketing Manager
• B2C & B2B Direct Marketing Manager
• Ads Campaign managers
• User experience and design professionals
• For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business