The Ultimate Guide: Write a Press Release for Social Causes

Emmy-Award Winning TV Producer Teaches How to Write a Newsworthy Press Release to Grab News Media Attention

Created by: Myrna Gutierrez
Media Consultant

What Will I Learn?

• Step by step process with real life examples on how to write a newsworthy press release that gets media attention
• How a newsroom operates and how to think like a reporter so you can communicate like a journalist and identify a good news story
• Detailed planning steps to prepare for your press release writing and distribution
• How to develop the right media list for free and when and how to get your press release to them.
• Easy-to-use templates will help you kick-start your press release planning, writing and distribution

Requirements

• Beginner working on social issues or causes either individually or through charity, non-profit organization or social business
• No public relations experience necessary
• Computer

Target audience

• Beginner Level: You've just been asked to handle news media outreach for your non-profit organization, charity or social business but you don't know where to start. You've never written a press release or you're not sure if you've been writing press releases correctly because you're not getting news media coverage.