The Complete Marketing Attribution Course

In just a few hours, learn to maximize your marketing strategy with marketing attribution

Created by: Mel Restori
Director of Analytics

What Will I Learn?

• You'll understand the most common attribution models
• You'll be able to select the best attribution model for your organization
• Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance

Requirements

• Familiarity with digital marketing is helpful, but not required
• Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along

Target audience

• Marketers who want to understand more about marketing attribution and their marketing strategy
• Marketing analysts
• Anyone interested in marketing analytics and marketing attribution!