The Complete Local SEO & Google Maps + TripAdvisor Course

Complete Guide to Local SEO: Google Maps, TripAdvisor, ChatGPT, Keywords Research, Copywriting, Link Building and More.

Created by: Ing. Tomas Moravek
Digital Marketing Instructor | Quality Beyond Expectations

Created by: Learn Digital Advertising
ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO

What Will I Learn?

• Master Local SEO techniques to enhance online visibility and attract more local customers.
• Navigate Google My Business and TripAdvisor to optimize business profiles for maximum exposure.
• Conduct comprehensive keyword research for targeted content creation and higher search rankings.
• Apply persuasive copywriting strategies to captivate audiences and drive conversions.
• Utilize AIDA & FOMO principles to craft compelling marketing messages that sell.
• Create high-impact content tailored for local businesses, from sales letters to blogging.
• Execute effective outreach strategies, including blogger and influencer collaborations.
• Integrate modern AI tools like ChatGPT & DALL-E to revolutionize content and visual creation.
• Develop a robust Local SEO strategy, combining on-page and off-page techniques for success.
• Harness social media and review platforms to bolster reputation and local search presence.
• Analyze and adapt to local search trends with actionable insights and metrics.
• Transform a local business’s digital marketing approach with proven, actionable templates and strategies.

Requirements

• Embarking on this comprehensive journey to Local SEO mastery is designed to be accessible and enriching for learners of all levels, regardless of their prior experience in digital marketing. Here's what you need to start this transformative course:
• Essential Requirement: An internet connection is the basic necessity to access course materials, videos, and interactive content.
• No Prior Local SEO Knowledge Needed: This course is structured to welcome beginners with open arms. If you possess determination and a keenness to learn, you’re set to embark on this journey. We’ll guide you from the foundational concepts to advanced strategies, ensuring a complete understanding of Local SEO.
• Google My Business Setup: A Google ID, typically your Gmail account, is required to set up and manage your Google My Business profile. This tool is crucial for maximizing your visibility on Google Maps and local search results.
• TripAdvisor Listing: To optimize your presence on TripAdvisor, you’ll need a TripAdvisor ID. This enhances your business's visibility to millions of users seeking recommendations on the best local spots.
• SEO Tools Access: While we will introduce some paid tools like SEMrush for deeper SEO analysis, these platforms often provide free trial versions that you can utilize. These tools are invaluable for conducting keyword research, competitor analysis, and more.
• ChatGPT Plus for Advanced Strategies: To leverage the full potential of ChatGPT for content creation and SEO strategies, a ChatGPT Plus subscription is recommended. This enhances your ability to generate more dynamic and complex responses.
• Google Chrome for Extensions: For accessing 200+ free prompts and enhancing your ChatGPT experience, Google Chrome is necessary. This allows you to integrate valuable extensions into your workflow.
• Desktop for Optimal Experience: While much of the course content and tools are accessible on various devices, having a desktop can greatly enhance your learning experience. It’s particularly beneficial for writing assignments, utilizing SEO tools, and engaging with interactive content more comfortably.
• This course is meticulously designed to provide you with every tool, strategy, and insight necessary to excel in Local SEO. Whether you're a business owner looking to attract more local customers, a marketer aiming to sharpen your skills, or a beginner eager to dive into the world of digital marketing, this course is your gateway to success. Prepare to transform your digital presence and drive tangible results with Local SEO – no prior expertise required, just the readiness to learn and grow.

Target audience

• This comprehensive course on Local SEO mastery is meticulously designed for a broad spectrum of learners, each seeking to amplify their digital presence and unlock the potential of local search to drive business success. Whether you're diving into the digital marketing realm for the first time or looking to enhance your existing skills with the latest Local SEO strategies, this course is your pathway to achieving remarkable results. Here are the intended learners who will find immense value in our course content:
• Small to Medium Business Owners (B2B/B2C): Entrepreneurs and business owners looking to attract more foot traffic and online visibility for their local businesses. This course is particularly beneficial for those in industries where local search plays a crucial role in customer acquisition.
• Digital Marketers and SEO Specialists: Professionals seeking to deepen their knowledge of Local SEO tactics, from foundational strategies to advanced techniques that drive tangible results in search rankings and customer engagement.
• Content Creators and Copywriters: Individuals crafting content with the aim to optimize for local search, enhancing the visibility of blogs, websites, or social media content for specific geographic locations.
• Creative Professionals: Graphic designers and creatives looking to integrate Local SEO principles into their visual content, ensuring their work contributes to the overall SEO strategy of the businesses they serve.
• Real Estate Agents: Professionals who rely heavily on local search visibility to attract potential buyers and sellers within specific geographic areas.
• Job Seekers and Career Changers: Individuals aiming to enter the digital marketing field or pivot to a role with a focus on Local SEO, looking to add a highly valuable skill set to their resume.
• Freelancers and Consultants: Independent workers offering Local SEO services to clients across various industries, seeking to stay ahead with the most effective strategies and tools.
• Social Media Influencers and Managers: Those leveraging social media platforms to enhance local brand visibility and engagement, incorporating Local SEO tactics to maximize reach and impact.
• E-commerce Website Owners: Online retailers with physical stores or those targeting specific local markets, aiming to bridge the gap between online and offline customer experiences.
• Educational Institutions and Non-profits: Organizations looking to improve their local visibility to attract students, volunteers, or beneficiaries within their community.
• Healthcare Providers and Clinics: Medical professionals aiming to increase their local patient base by appearing prominently in local search results for healthcare services.
• This course is for anyone with a vested interest in leveraging the power of Local SEO to enhance their online visibility, attract a targeted audience, and achieve business goals within a specific locale. With a blend of theory, practical assignments, and the latest digital tools, we’re ready to guide you through every step of becoming a Local SEO powerhouse.