The Compact Guide To Tech Product Marketing

Simplifying Tech Product Marketing Essentials For All Levels | The Ultimate Tech PMM Toolkit Included

Created by: Efrat Shalem
Impact Entrepreneur, Marketing & Product Specialist

What Will I Learn?

• Understand what marketing is and why we need it in high-tech
• Define product marketing and its position in a high-tech company
• Frame the product workflow and identify relevant stakeholders
• Find the resources to create product marketing value
• State the responsibilities of a product marketing manager
• Conduct market research & competitive analysis
• Classify market segmentation, customer profiles, and Jobs-To-Be-Done
• Define product positioning & messaging
• Formulate a high-level go-to-market (GTM) strategy
• Apply sales & customer success enablement programs
• Master pricing principles
• Strategize product marketing content
• Contribute product feature suggestions
• Comprehend product communication
• Help optimize the product user journey
• Resolve common product marketing disputes
• Distinguish between B2C & B2B tech product marketing
• Identify the key traits of an outstanding product marketing manager
• Come prepared for the PMM hiring process in high-tech
• Introduce product marketing to peers effectively to enhance work collaboration

Requirements

• Perfect for tech product marketers, business leaders, and entrepreneurs at all levels.
• Enhances tech PMM performance in B2B & B2C emerging startups and innovative tech enterprises.
• No marketing experience is required, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored to all your tech product marketing needs.

Target audience

• A B2B & B2C startup entrepreneur or a high-tech business leader aiming to understand the PMM role swiftly before making a hiring decision.
• An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
• A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
• A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.