Selling Social Media to Your Boss

Win Buy-In and Resources from Senior Business Decision Makers and Potential Clients

Created by: Eric Schwartzman
Digital Marketing Consultant

What Will I Learn?

• Shape the business argument
• Provide evidence of buyer activity
• Convert social media skeptics
• Sell social media to B2Bs and B2Cs
• Generate leads via social media
• Selling social media through search
• Selling to social media skeptics
• Positioning social media as an asset
• Tailoring your pitch to corporate culture
• Selling social local mobile campaigns
• And much, much more

Requirements