Programmatic Advertising Bootcamp – 2024

Display and Online Programmatic Advertising Course Covering DSPs, SSPs, Pixels, Formats, Regulations and many more...

Created by: Ted Jordan
Business and Media Analyst, CEO at Ted Jordan

What Will I Learn?

• In the first phase of this Programmatic Advertising Bootcamp, you’ll learn what programmatic advertising is and how it works.
• In the second phase, we delve deeper into programmatic advertising, detailing the complex systems and platforms that underpin it.
• With the first two phases completed, we’ll begin to dive deep into the subject, starting with targeting and cookies in Programmatic.
• With all the concepts and strategies already covered, we will then focus on Programmatic KPIs.
• See, experience, and understand all the different formats you can deliver on programmatic platforms.
• In the 6th phase, we will present a real-world example of a brief we executed on behalf of an agency.
• The final step is to test your competencies to see if you’ve earned the Programmatic certificate. 😉

Requirements

• Ted Jordan designed the Programmatic Advertising Bootcamp specifically for beginners to intermediate levels. Each topic is detailed and plenty of examples are shared with you so you can’t get lost.
• No prior experience is required, making it accessible to anyone ready to build or expand their expertise in this rapidly growing field.

Target audience

• This Programmatic Advertising Bootcamp is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this Programmatic Bootcamp is designed to provide a comprehensive understanding of programmatic advertising.
• Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this Programmatic Bootcamp offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization.