Online Psychology and Persuasion for Conversion Optimization

Apply online psychology in a structured way in your conversion rate optimization program to get better results.

Created by: Ruben de Boer
CRO Consultant, online teacher, author, and speaker

What Will I Learn?

• Apply online psychology to your conversion rate optimization program in a structured manner.
• Build a behavioral model of your website visitors with online psychology.
• Verify your behavioral model through A/B testing and psychology.
• Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.
• Learn about the four optimization directions and all psychological tactics.
• Apply the right psychology and persuasion tactics at every step in the customer journey.
• Keep track of all your insights.
• Keep building on your successes.

Requirements

• Eagerness to master online psychology and increase conversion rates.
• A (very) basic understanding of Conversion Rate Optimization and A/B testing is useful but not required.
• Useful (free) tools will be discussed in the course.

Target audience

• Conversion Specialists who want to excel in this field.
• Online marketers and growth hackers who want to learn online psychology.
• Entrepreneurs and e-commerce managers who want to keep increasing the conversion rate of their websites and beat the competition.
• UX designers and developers who want to increase their knowledge of online psychology.
• Data analysts who want to the why behind the data.
• Psychologist who want to learn how to apply their knowledge online.