Omnichannel Customer Experience Management (CX)

How To Create A Seamless Customer Experience In An Omnichannel Ecosystem

Created by: Dana Mando
Marketing Communications Specialist

What Will I Learn?

• Develop a comprehensive Omnichannel Customer Experience Management Strategy
• Provide customers with a seamless and positive experience throughout their entire journeys
• Create detailed Customer Journey Maps
• Develop robust Buyer Personas
• Identify your business's most important customer group(s)
• Address your organization's structure in order to be better equipped to provide a seamless omnichannel experience
• Evaluate and maximize the performance of each of your business's channels
• Achieve consistency among your business's different channels
• Utilize technology to enhance your customer's experience and your channels' performance
• Move away from silo operating systems and closer to collaborative systems for more streamlined efforts and results across your organization
• Obtain key customer insights

Requirements

• Have a basic understanding of marketing and customer experience.

Target audience

• Marketers, Strategists, C-level Managers, Executives, Entrepreneurs or Small Business Owners. Anyone interested in enhancing or creating an excellent customer experience.