Multi-channel marketing campaigns

Learn how to use digital marketing and offline channels to drive growth and advance your marketing career

Created by: Victoria Rusnac
CMO | Marketing Advisor | Executive Coach

What Will I Learn?

• Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
• Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
• Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
• Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
• Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
• Learn how to start successfully executing multi-channel digital marketing today!

Requirements

• You should have a basic understanding of digital marketing channels and how they work. If you are a complete beginner, please consider first completing one of the Digital Marketing overview courses available on Udemy.

Target audience

• Graduates with marketing degrees
• Marketers who want to become Growth Marketing Managers or generalist marketers
• Marketing Managers and Content Marketers who wish to further develop their career
• Heads of Marketing and Brand who are curious about multi-channel marketing