Meta Advertising for Beginners: Facebook Ads & Instagram Ads

Set Up Facebook Business Page, Meta Business Manager. Use Meta Business Suite. Launch Meta Traffic + Lead Generation Ads

Created by: Ing. Tomas Moravek
Digital Marketing Instructor | Quality Beyond Expectations

Created by: Learn Digital Advertising
ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO

What Will I Learn?

• Master the basics of Meta advertising, including setting up Facebook Business Page and Meta Business Manager.
• Install and utilize Meta Pixel and Conversion API, navigating through iOS restrictions effortlessly.
• Harness the power of ChatGPT for enhanced Meta ad copywriting and creative content generation.
• Efficiently manage your advertising efforts using the Meta Business Suite.
• Initiate successful Meta reach and engagement campaigns to captivate your audience.
• Generate valuable leads with Meta lead generation ads to grow your customer base.
• Drive substantial traffic to your website or app through targeted Meta traffic ads.
• Develop essential copywriting skills for social media to create compelling ad copies that convert.
• Create and manage custom and lookalike audiences for targeted advertising efforts.
• Leverage ChatGPT and other AI tools for creative ad planning and execution, enhancing your social media calendar and content diversity.

Requirements

• A Curious Mind: Come ready to explore and learn; no prior knowledge of digital marketing or advertising is needed. This course is designed to guide you from the fundamentals to advanced techniques in Meta advertising.
• Access to the Internet: Reliable internet access is essential for streaming course videos, downloading resources, and exploring online tools.
• A Facebook Account: You'll need a Facebook ID to access Meta advertising services, Business Manager, and other tools essential for the course.
• A Desktop or Laptop: While not strictly required, using a desktop or laptop will significantly enhance your learning experience, especially for campaign setup, management, and assignment completion.
• ChatGPT Plus Subscription (Recommended): While not mandatory, having a ChatGPT Plus subscription could greatly benefit those interested in advanced ChatGPT strategies for blogging and advertising.
• Google Chrome Browser: For accessing over 200+ free prompts and tools for ChatGPT, Google Chrome is highly recommended. This browser will allow you to utilize extensions that enhance your learning and application of course material.
• This course is designed to lower the entry barrier and is suitable for learners of all backgrounds. Whether you are a business owner looking to boost your local presence, a student eager to dive into the world of digital marketing, or a career switcher aiming to acquire in-demand skills, this course has everything you need to get started and succeed.

Target audience

• Aspiring Digital Marketers: If you're at the start of your digital marketing journey and wish to harness the power of Meta advertising, this course will guide you through each step with clarity and practical tasks.
• Local Business Owners: Whether you own a café, a boutique, or provide a local service, this course offers the tools and strategies to enhance your visibility and attract more customers through Facebook and Instagram.
• E-commerce Entrepreneurs: For those looking to boost online sales and learn how to effectively use Meta ads to drive traffic and conversions, this course provides essential insights and templates.
• Marketing Professionals: If you're already working in marketing but need to update or deepen your knowledge of Meta advertising platforms, this course will fill those gaps and bring you up to speed.
• Career Changers: Anyone looking to pivot into digital marketing will find this course a comprehensive starting point, equipping you with in-demand skills in social media advertising.
• Students and Lifelong Learners: If you're a student of marketing, business, or any related field, or simply a lifelong learner keen on understanding the digital advertising landscape, this course offers valuable knowledge and hands-on experience.
• Freelancers and Consultants: Freelancers looking to offer Meta advertising services or consultants aiming to advise businesses on digital marketing strategies will find this course enhances their offering and expertise.
• Mothers on Maternity Leave and Home Learners: If you're at home looking to upskill or prepare for a new career path while managing family life, this course offers the flexibility and knowledge to jumpstart your journey into digital marketing.
• This course is meticulously designed to cater to a broad spectrum of learners, from beginners to those with a basic understanding of digital marketing who wish to refine their skills. With a focus on practical tasks, real-world applications, and step-by-step guidance, you'll be empowered to achieve success in Meta advertising and beyond.