Master Course in Service Marketing 2.0

Service Marketing, Marketing fundamentals, Digital Marketing, Service Industry, Marketing Strategy, Digital Services

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand the fundamental concepts and principles of service marketing.
• Recognize the unique characteristics and challenges of marketing intangible services.
• Analyze consumer decision-making processes and their impact on service consumption.
• Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
• Develop effective service marketing strategies aligned with organizational goals.
• Formulate segmentation, targeting, and positioning strategies for service offerings.
• Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
• Apply the 7Ps framework to design and manage service experiences that meet customer needs.
• Create comprehensive service marketing plans with clear objectives and tactics.
• Execute service marketing campaigns, measure performance, and adapt strategies as needed.
• Evaluate current trends and challenges in the evolving service marketing landscape.
• Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.

Requirements

• Basic skills and Ideas of Marketing !

Target audience

• All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives
• Interested studnets to learn about the concepts of Service Marketing