Marketing Management Masterclass – 13 in 1 MBA Level Course

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

Created by: Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi

What Will I Learn?

• You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
• You will learn marketing research and segmentation, targeting and positioning (STP).
• You will learn consumer and business buying behaviour.
• You will learn branding, product life cycle (PLC) and Product strategy.
• You will learn how a firm /company price a product and what are the pricing strategies.
• You will learn how a firm creates marketing / distribution Channel.
• You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

Requirements

• There are no prerequisites to take this course.
• No prior marketing knowledge required - The course will start from the basics.

Target audience

• MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.
• Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.
• Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.