Marketing Campaign Strategy from A to Z

Learn how to launch a Marketing Campaign from start to finish

Created by: Jasmine Wang
Integrated Marketer(formerly)

Created by: Cynthia M. Medina
Director of Marketing at Udemy

What Will I Learn?

• How to plan a digital marketing campaign from start to finish.
• Use multiple marketing channels to reach a marketing campaign goals.
• Create campaign messages that are tailored to your target audience.
• Understand how to measure a campaign
• Launch your marketing campaign with customer centric messaging

Requirements

• All you need is a working computer or the Udemy mobile app for this course.
• Course is a great fit for people who are new to marketing an want to learn how to create a marketing campaign. A knowledge of basic marketing concepts (e.g. objectives, marketing channels etc.) and the role a marketer plays in a business is recommended but not required.
• A growth mindset and willingness to learn, practice and persevere!

Target audience

• Students interested in learning how to create a marketing campaign across multiple digital channels.
• Students interested in the steps involved in running a marketing campaign.
• Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.
• Fans of Cynthia & Jasmine!