Market Research: Dekker’s Complete Marketing Research Course

Marketing Analytics, Competitor Benchmarking, CRO, Descriptive, Exploratory, and Causal Research, Customer Journey Map

Created by: Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Created by: Jyra Galosmo
Teaching Assistant

Created by: Neelisha Singhal

What Will I Learn?

• Market Research and Analytics
• Market Sizing & Demand Forecasting
• Product Performance Analytics
• Conversion Rate Optimization
• Customer Journey Mapping
• Competitive Intelligence
• Lead Generation and Partner Acquisition
• Exploratory Insights
• Data-Driven Media Analysis
• Service Market Analytics
• Brand Growth Metrics
• Case Study Interviews
• Evidence Based Marketing
• Core Market Research Strategies

Requirements

• No prior knowledge is required, but a basic understanding of marketing is a plus.
• Dive in with curiosity and a passion for learning exciting new things!

Target audience

• Marketers
• Entrepreneurs
• Product Managers
• Founders
• Marketing Managers
• Marketing Consultants
• Marketing Agencies