Learn Google Analytics 4 and Looker Studio

Master not just one, but two powerful tools like Google Analytics 4 and Looker Studio!

Created by: Barbara Mackey
Data analysis and visualisation expert

What Will I Learn?

• Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
• How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
• How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
• Key concepts to help you interpret your data correctly
• To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing
• Editing predefined reports and building reports from scratch in Google Analytics 4
• Creating an account and setting up a property in Google Analytics 4
• Connecting Google Analytics 4 to Looker Studio
• Exploring a variety of charts and when to use them (Looker Studio)
• Different techniques for filtering your data (Looker Studio)
• Making your reports more interactive and appealing to the end user (Looker Studio)
• Creating custom fields (Looker Studio)
• Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
• Adding Google Analytics 4 tracking to your reports (Looker Studio)

Requirements

• You only need a computer with Internet access. No previous knowledge is required.

Target audience

• Professionals who want to make the most of their data through the use of Google Analytics
• Professionals who work with data and wish to effectively communicate it using Looker Studio
• Students interested in the field of data analysis