Lead Generation & Business Development with Dekker

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing

Created by: Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Created by: Jyra Galosmo
Teaching Assistant

Created by: Neelisha Singhal

What Will I Learn?

• The most cost-effective customer acquisition techniques in 2020
• Proven lead generation methods including digital, traditional, and modern
• Product marketing tips based on a decade of experience
• B2C and B2B marketing
• Startup marketing tactics
• Go to market execution
• User acquisition tactics that are quick, cheap, and effective

Requirements

• Some experience in marketing

Target audience

• Entrepreneurs
• Marketers
• Product Managers
• Anyone responsible for acquiring new customers or leads
• Startup Founders
• Product Owner