Intro to Branding

What Is A Brand?

Created by: Everett Bowes
Founder of 22 To Guru: Short Courses for Busy Professionals

What Will I Learn?

• Understand the common misconceptions about what a brand is.
• You will have crystal clarity regarding what a brand is.
• You will be able to evaluate other company's branding efforts.
• You will have a framework to start building your own brand.
• You will understand the need to connect, differentiate, and focus on creating brand experiences.
• You will understand that branding is more "in the mind" and less "with the eye".

Requirements

• No software or creative applications are needed.
• You should understand that relying on "features and benefits" no longer works.
• You should understand the need to stand out in the marketplace.

Target audience

• Business owners
• Man
• Product developers
• Product managers
• Personal brand builders
• CMO's
• Marketing Director's
• Affiliate marketers
• Direct sellers
• Customer ser
• Entrepreneurs
• Business coaches
• COO's
• Startups