How to Validate a Product Idea

Learn how to test your business and product ideas online quickly, cheaply, and easily. Make sales before you launch.

Created by: Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

What Will I Learn?

• Develop product and idea hypotheses
• Run effective qualitative assessments with potential customers
• Confirm the existence of consumer problems and validate their potential worth
• Run cycled experiments to quickly find the best variation of a product idea
• Validate ideas with basic email techniques
• Validate popular response from online and niche groups
• Create and run your first ad campaign, for free, on Google and Facebook
• Use Launchrock to create an interest page in less than 30 minutes
• Use Unbounce to more comprehensively assess the feasibility of pitch experiments
• Add payment buttons to Unbounce and email
• Get your first product sale without even building it
• Access advertising metrics to decide if the idea is commercially viable

Requirements

• No pre-requisite knowledge is required.
• Knowledge of basic online research techniques will be helpful but not necessary.

Target audience

• Entrepreneurs looking for a better way to gauge the popularity of their product before launch.
• Product Managers who want to test internal products or features but don't want to commit without evidence of demand.
• Small business owners who want to productize their business but test feasibility before spending upfront.
• Marketers looking to test new products or create new sales funnels without monetary commitment upfront.
• Anyone who wants to be able to test online product ideas from the comfort of wherever they are with minimal commitment.