How to Turn Prospects into Customers with Act

The secrets to database marketing revealed by top Act Consultant, Elene Marsden

Created by: Elene Marsden
Google Hangouts Trainer and Producer

What Will I Learn?

• Identify your target audience and segment your database with dynamic groups
• Design letters, emails and labels templates for your marketing communications
• Send mass e-shots, manage results and schedule follow-ups
• Create Swiftpage web forms to grow your lists on Social Media sites and your own website
• Track your business referrals and analyse your sales figures
• Create sequential drip marketing campaigns to go out at set intervals to targeted groups

Requirements

• No prior knowledge required.
• Act Software and an Email Marketing account desirable

Target audience

• Specifically for Act users but also suitable for anyone wanting to understand database marketing and list building techniques