How to bring more shoppers into your retail store.

A guide for retailers on some quick ways to improve the shopper experience and bring more shoppers into your stores.

Created by: Kevin Moore
Online Retail Shopper Marketing Expert

What Will I Learn?

• Look at any retail store and understand what is and isn't being done well to attract shoppers into the store.
• Understand the importance of slowing the shopper down and getting them into the mind-set to "buy".
• Appreciate how changes to visibility and signage can improve the shopper experience.
• Recognise some of the major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores.
• If you own or manage a store, you'll learn how to look at your own store with fresh eyes and understand the practical steps you can take to improve and maximise foot-fall into the store.

Requirements

• To get the most out of this course, students just need to dive straight in. Upon completing the course, we hope you will be inspired to put on your shoes, maybe grab a camera, walk a range of stores in your area and identify retailer who are and aren't adopting the techniques outlined in this course. If you own a store, we anticipate that it will inspire you to review your own store and implement changes to bring more shoppers into your store.

Target audience

• This course contains key segments from our full retail marketing course and is for retailers and anyone involved or interested in the retail trade.
• It will be of particular interest to boutique or independent retailers as it will give them some valuable insights into ways to improve their own business.
• If you work in a store or are studying retail, it will give you some valuable insights into the importance of the "shopper experience" and steps that can be taken to improve it.
• If you just love "shopping", this course will help you look at your favourite stores with fresh eyes and appreciate the techniques they are using to improve your shopper experience.