Go Hollywood: Boost Your Business with Video Storyselling

How to write and produce great video marketing stories that will attract clients and increase sales

Created by: Kevin Campbell
Video Marketer and Storyteller

What Will I Learn?

• Write and produce entertaining and informative video content on a consistent basis that will market and promote their businesses.
• Place those video stories in the most effective social media channels to get the best ROI.
• Define and target their best potential audience, in order to keep their current customers engaged with their brand while also bringing in new clients and getting their videos shared on social media.

Requirements

• Students will need to understand the basics of social media; for example, they should have a Facebook business page, and have spent time on Instagram, YouTube, LinkedIn, etc.
• Students should understand the basics of online searching and they will need a mobile device, such as a phone or a tablet.
• Students will need a business website that they can access and change, such as Wordpress (for blogging).

Target audience

• This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed.
• Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.”
• This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch.