Game Marketing: Fundamentals on How to Market Video Games

Learn the fundamentals of game marketing, along with platform-specific strategies for Steam and Mobile games.

Created by: Milo Panta
Expertise in Digital Marketing, Web Development, Games.

What Will I Learn?

• Learn the core principles of marketing and how they apply to the gaming industry.
• Develop effective strategies for promoting games on social media platforms.
• Discover how to create and nurture gaming communities to boost engagement and player loyalty.
• Learn how to collaborate with influencers to reach wider audiences and increase game visibility.
• Understand the best practices for marketing games on platforms like Steam and mobile app stores.

Requirements

• There are no prerequisites for this course. You'll learn everything you need to know about game marketing from scratch, so no prior experience or knowledge is required. This course is designed to be accessible for complete beginners.

Target audience

• This course is designed for marketers interested in exploring game marketing as a career path, as well as complete beginners who want to learn the fundamentals of marketing with a focus on the gaming industry.