Digital Advertising and Marketing 201: Top Topics & Trends

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more

Created by: Ben Silverstein
Digital Advertising Professional & Entrepreneur in NYC

What Will I Learn?

• What is Header Bidding vs. Waterfalls and why is it important?
• What is Viewability and how does it affect advertising buys?
• What is Ad Verification and what companies offer that service?
• What is Programmatic Advertising & RTB (Real Time Bidding)?
• What does the future hold for the digital advertising space?
• Learn from an industry expert
• Analyze trends and news
• Join students in over 120 countries
• Learn about an industry on track to be worth over $330B a year by 2021
• Expand your knowledge to an intermediate - advanced level
• Make smarter decisions about your digital advertising efforts
• Advance your career with a deeper understanding of the digital advertising industry

Requirements

• You should know the topics covered in Digital Advertising & Marketing 101
• Topics covered in 101: Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC
• A basic to intermediate understanding of digital marketing
• Be able to differentiate between paid advertising, regular press, and word of mouth marketing

Target audience

• Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
• Anyone in the digital advertising or media field who wants to learn more about advertising
• Anyone looking to expand their knowledge of the digital advertising space
• People who want to learn about programmatic advertsiing
• People who want to learn about Header Bidding and its affect on publisher demand
• Media professionals expanding their knowledge of digital media
• Digital Marketing professionals looking to expand their knowledge of the advertising space