Creating Profits: The Marketing Process

Learn how to create profits through a Five-Stage Marketing Process Model

Created by: Dr. Muhammad Tahir Jan
Associate Professor

What Will I Learn?

• How to create Profits using the marketing process?
• Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
• Gain knowledge of marketing strategies
• Understand how to create a customer value-driven marketing strategy
• The philosophies Integrated Marketing Program
• Understand FOUR (4) Ps of Marketing
• How does the integrated marketing program work for your business / organisation?
• Use integrated marketing program in a way which results in profit and success for your company
• How to Engage customers?
• The meaning and importance of customer engagement
• Understand the benefits customer engagement offers to your business and organisation
• Understand customer equity or the value of a customer to your company
• How to understand and improve customer value to reap the benefits in the form of profits and success

Requirements

• You are ready for the course

Target audience

• Business Administration students
• Business Administration Lecturers/ Teachers
• Business owners who want to learning the marketing process to generate Profit
• Employees working in the marketing department