Conversion Tracking for Digital Marketing

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns

Created by: Mark Meyerson
Digital Marketing Specialist

What Will I Learn?

• Understand what UTM Parameters are & how to use them and track campaigns properly
• Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
• Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
• Learn how to track specific events like button clicks on your site rather then just page views and destination url's
• Utilise current marketing budgets better with better tracking systems
• Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
• Learn about tracking for landing pages
• Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
• An in-depth look at call tracking and the advantages it brings

Requirements

• Minimum experience with digital marketing platforms

Target audience

• Anyone new to digital marketing and wants to track campaigns properly
• Anyone running digital marketing campaigns looking to improve their campaign tracking
• Anyone looking to increase their knowledge and expertise in Analytics tracking