Content Writing Course for Businesses – Copywriting Basics

Learn Copywriting for Your Business in 2025: Brand Voice, Writing Styles, Research, and Writing with AI (ChatGPT)

Created by: Emma Jane
Copywriter & Content Creator

What Will I Learn?

• Learn how to take your business to the next level through powerful copywriting techniques & tips. No fluff, no silly stuff.
• Master digital content creation using real-life examples and easy-to-follow steps and tips.
• You will be able to start with your BRAND VOICE as your foundation to create more relevant and dynamic content that connects with your customers.
• You will be able to ADAPT to the 5 most important contexts and writing styles you should know for writing compelling copy for your business.
• You will be aware of the 6 most common types of LANDING PAGES and you will be able to write them easily and confidently to boost your conversion rates.
• You will be able to conduct RESEARCH to see what works, write with authority, and create copy that makes you stand out against your competitors.
• You will discover the five copywriting secrets to help you WRITE blogs, ads, descriptions, emails & more through establishing your own simple writing process.
• You will discover the basics of WRITING WITH AI with ChatGPT to get you started. Find out things you should avoid, and how to ask the right prompts.

Requirements

• No copywriting experience needed. You will learn everything you need to get you up to speed, so you can start off on the right foot.
• You don't need to know any complicated steps and there is no confusing lingo. This is an easy-to-follow guide to get you started and give your business the kick-start it needs.
• Just get comfortable, grab your favorite snack, and bring your drive and motivation to learn!

Target audience

• Entrepreneurs or those setting up a small business or startup company that want to know the basics of copywriting to get themselves noticed and establish a strong online presence.
• Beginner copywriters who want to learn the basics of copywriting, what it involves to get started, and how to create their own copywriting process.
• Or just anyone who wants to learn the fundamentals of copywriting and digital content creation to give them a kick-start!